Stellar Employer Brand and Strong People-First Culture Attract Top Talent to Fairway Mortgage

Headquarters: Madison, WI

Employees: 2,500+

Industry: Mortgage Lending

Objective

Gain valuable employee feedback and promote employee engagement

Solutions

Workplace Survey, Premium Media Kit

Results

Strengthened culture, employer brand, employee feedback, recruitment, and competitive advantage

With over 500 branches and 8,000 employees nationwide, Fairway Independent Mortgage is a leading mortgage lender and customer service provider. Fairway uses Top Workplaces employer recognition to attract top talent, stand out against their competitors, and earn client trust.

“By leveraging Energage tools and Top Workplaces awards, Fairway has strengthened its employer brand, gathered valuable employee feedback, gained insights from benchmarking data, and earned recognition for its people-first workplace culture. These efforts collectively contribute to attracting top talent, improving recruitment outcomes, and fostering employee retention and satisfaction, especially during periods of rapid growth.”

Julie Fry
Chief Human Resources Officer at Fairway Independent Mortgage

“By leveraging Energage tools and Top Workplaces awards, Fairway has strengthened its employer brand, gathered valuable employee feedback, gained insights from benchmarking data, and earned recognition for its people-first workplace culture. These efforts collectively contribute to attracting top talent, improving recruitment outcomes, and fostering employee retention and satisfaction, especially during periods of rapid growth.”

Julie Fry
Chief Human Resources Officer at Fairway Independent Mortgage

Employee feedback stimulates growth and prosperity at Fairway Independent Mortgage

Learning our engagement scores and hearing employee feedback is important. At Fairway, we benefit greatly from obtaining employee feedback on our benefit offerings, our engagement events, processes, and procedures to enhance productivity and efficiency. We strive to improve every day, to make our employees feel valued, and help our organization grow and prosper.

Fairway uses survey insights to enhance company culture and drive decision-making

Employee feedback drives many of our company culture-related decisions. We focus on engagement activities to make long-term employees and new hires feel equally at home whether they are at work or working remotely. Listening to employee feedback fosters a culture of respect, open communication, and continuous improvement, which enhances company culture and boosts employee engagement.

Fairway has experienced these firsthand and understands the value it can create within an organization. Here, we build employee feedback into our processes, procedures, and programs wherever possible. Our culture is all about our valued employees. We work to provide an inclusive environment that fosters growth and development personally and professionally.

“Being seen as a Top Workplaces USA winner is quite an achievement, and we do not hesitate to say how proud we are of our employees and how happy their positive feedback makes us feel – that is a strong tool in recruiting those who are being recruited by our competitors!”

Julie Fry
Chief Human Resources Officer at Fairway Independent Mortgage

Being seen as a Top Workplaces USA winner is quite an achievement, and we do not hesitate to say how proud we are of our employees and how happy their positive feedback makes us feel – that is a strong tool in recruiting those who are being recruited by our competitors!

Julie Fry
Chief Human Resources Officer at Fairway Independent Mortgage

Feedback and recognition positively impact Fairway’s employee recruitment and retention

Winning the Top Workplace USA award three years in a row has greatly helped our recruitment efforts. Because it’s based solely on employee feedback, the award shows that Fairway is a true employer of choice. Leveraging tools within the Energage platform and Top Workplaces awards helps our employer brand. In addition to gaining recognition for our people-first culture, these tools also help us gather valuable employee feedback, and insights from benchmarking data. These efforts collectively contribute to attracting top talent, improving recruitment outcomes, and fostering employee retention and satisfaction, especially during periods of rapid growth.

Our employee engagement levels, executive team buy in, and inclusivity efforts have all benefitted from placing the Top Workplace award badges on our website and mentioning it in our conversations with prospective employees. Showing that our employees value Fairway, enjoy coming to work here, and want to retire at Fairway, says a lot to prospective employees.

Awards make Fairway an employer of choice in the mortgage lending industry

Being a recipient of Top Workplaces awards helps Fairway stand out by enhancing its employer branding, which creates positive differentiation in the marketplace, and has provided excellent public relations opportunities. These advantages contribute to Fairway’s success in the mortgage industry and position us as a preferred employer against the competition. We have been able to recruit large, successful sales teams and high achieving employees because of word of mouth mentions of Fairway as a Top Workplace and it has only served to enhance our reputation in the industry.

Our brand is as much about our employee experience as our customer experience. Because the Top Workplaces award is based entirely on employee feedback, it shows us that employees value our company culture and core values. Being seen as a Top Workplaces USA winner is quite an achievement, and we do not hesitate to say how proud we are of our employees and how happy their positive feedback makes us feel – that is a strong tool in recruiting those who are being recruited by our competitors!

Fairway Independent Mortgage Company's recent Top Workplaces awards