How Employee Engagement Drives Growth for Top Workplaces 

Discover the impact of employee engagement on business performance

Your Employees Are Your Biggest Asset

Top Workplace companies understand the value of employee engagement and its impact on performance. They also know that surveying their employees is the best source for capturing actionable insights and gaining critical business intelligence. 

Measuring your employee engagement ROI

Top Workplaces excel at employee engagement because they’re intentional about culture and know what matters most to their employees. But why is employee engagement important? The ROI on employee engagement includes:  

Higher productivity 
Lower turnover rates and costs  
Employee satisfaction 
Better employee recruitment 
Improved customer service

When employee engagement suffers, companies experience several adverse effects that impact a company’s bottom line, including lower productivity, higher turnover, employee dissatisfaction, and poor customer service.  

To determine employee engagement ROI, measuring employee engagement is the first step. The employee survey that identifies the nation’s Top Workplaces offers valuable data and insights your company can use to make effective decisions in support of driving employee engagement through a people-first culture. 

“We have taken a deeper dive into the employee experience, which has led to better engagement, improved efficiencies, and ultimately our position as a Top Workplace,” said Diane Toll, Director of HR at Kraus-Anderson. “Additionally, employee engagement surveys show that the employee engagement ROI includes both time and money for the company.”  

Feedback from the anonymous survey also provides companies with candid employee feedback that offers valuable insights about the components of employee engagement, including productivity, referral, and loyalty: 

“The survey comprises the entire employee lifecycle, so we understand why employees join the company, stay, and leave,” commented Julie Fry, Chief HR Officer at Fairway Independent Mortgage Corporation. “We have such a great culture because we always ask.” 

Impact of employee engagement on business performance

Employee engagement surveys help companies understand how their employees feel and what matters most to them. But they also provide leaders with valuable business intelligence they can use to make critical growth decisions. For instance:   

Employee Commitment: Do your employees plan to stay put, or are they spending time finding a better job opportunity during the workday? 
Employee Referral: Are your employees willing to recommend your company to others? Or are they speaking negatively about the workplace? 
Employee Motivation: Are employees bringing their best to work each day? Or are they negatively impacting productivity?

Companies recognized as Top Workplaces outperform other organizations on these metrics, and as a result, they also achieve greater employee engagement levels.

Having the right business intelligence is key to improving engagement levels, leading to more significant revenue and growth. After surveying employees, Mike Sarelson, Founder and CEO of Commonwealth Digital, said company revenue grew by more than one million dollars. “That increase was due to the survey. We wouldn’t have made the necessary changes that led to better performance without it.”  